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Norman Rockwell: Imagining Freedom

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Topic: Recruitment (Posters)

All Posters

Choose a category:

Allies
Civilian Defense
Morale
Nature of the Enemy
Production
Recruitment
Sabotage
Salvage & Sacrifice
Silence & Security
Unity
War Finance
Womanpower

The various branches of service in the US military each dedicated significant resources to recruitment appeals. As the pool of available male recruits began to thin during the war, the military’s attention shifted to women. They would fill many of the stateside roles that had been left vacant as men increasingly embarked for war zones. Regardless of their target audience, however, recruitment posters generally romanticized the military, using attractive models and dramatic backdrops to capture the attention of potential enlistees.

January 30, 2019 / Potent Pictures: Propaganda PostersRecruitment (Posters)

Want Action?

Title: Want Action?
Year: 1942
Artist: James Montgomery Flagg
Published: US Marine Corps

January 30, 2019 / Potent Pictures: Propaganda PostersRecruitment (Posters)

I Want You

Title: I Want You
Year: 1941 [orig. 1916]
Artist: James Montgomery Flagg
Published: US Army

January 30, 2019 / Potent Pictures: Propaganda PostersRecruitment (Posters)

Woman’s Place in War

Title: Woman’s Place in War
Year: 1944
Artist: Michael Ramus
Published: US Army

January 30, 2019 / Potent Pictures: Propaganda PostersRecruitment (Posters)

Be a Marine

Title: Be a Marine
Year: 1943
Artist: unknown
Published: US Marine Corps, Office of War Information

January 30, 2019 / Potent Pictures: Propaganda PostersRecruitment (Posters)

Make a Date With Uncle Sam

Title: Make a Date With Uncle Sam
Year: 1944
Artist: Bradshaw Crandell
Published: US Coast Guard

January 30, 2019 / Potent Pictures: Propaganda PostersRecruitment (Posters)

He Volunteered for Submarine Service

Title: He Volunteered for Submarine Service
Year: 1944
Artist: Jon Whitcomb
Published: US Navy

January 30, 2019 / Potent Pictures: Propaganda PostersRecruitment (Posters)

Nurses Are Needed Now!

Title: Nurses Are Needed Now!
Year: 1944
Artist: Stu L. Savage
Published: US Army

January 30, 2019 / Potent Pictures: Propaganda PostersRecruitment (Posters)

Become a Nurse

Title: Become a Nurse
Year: 1942
Artist: unknown
Published: Office of War Information

January 30, 2019 / Potent Pictures: Propaganda PostersRecruitment (Posters)

We Clear the Way

Title: We Clear the Way
Year: 1942
Artist: Jes Wilhelm Schlaikjer
Published: War Department

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